A/B Test Results: KoalaLinks Boosts User Engagement by 52%

We recently conducted an A/B test on a content site that receives over 150,000 page views per month and gets most of its traffic from Pinterest. The test measured the impact of KoalaLinks, and the results demonstrated significant improvements in user engagement.

The Results

The data clearly shows KoalaLinks delivers meaningful improvements:

  • 7% total increase in pageviews
  • 52% increase in visitors viewing 2+ pages within 30 minutes (from 9% to 14%)

These metrics compare the control and test groups over the same time period and represent only the immediate engagement benefits. The long-term SEO impact could potentially increase these gains further as search engines recognize improved site structure and engagement signals.

What Is KoalaLinks?

KoalaLinks is a new automated internal linking tool that enhances SEO and user experience with minimal effort. It analyzes your website to add relevant internal links, related posts, and schema markup throughout your pages.

The system works by:

  • Indexing your site to understand content relationships
  • Identifying optimal linking opportunities
  • Automatically inserting internal links and related posts
  • Generating SEO-friendly schema markup
  • Operating continuously with Autopilot mode

Setup takes just minutes, and KoalaLinks scales to handle sites of any size – from small blogs to networks with millions of pages. KoalaLinks works with any website platform including WordPress, Shopify, Webflow, and custom solutions.

The Test Setup

We used a Posthog Experiment to implement a simple A/B test structure:

  • 50% of visitors saw the site with KoalaLinks enabled
  • 50% of visitors saw the standard site without KoalaLinks

The test site already had external links, internal links, navigation, and related posts in the sidebar. With KoalaLinks enabled, the test group experienced additional internal links, related posts throughout the content, and related posts at the bottom of articles.

We ran the test for over two weeks to gather sufficient data on how KoalaLinks affects user behavior.

Why This Matters

These results are particularly valuable because they directly impact revenue potential:

  • More pageviews mean higher RPMs and increased ad impressions
  • Better engagement leads to more social sharing opportunities
  • Longer sessions create additional chances for newsletter signups

KoalaLinks improves both technical SEO aspects of your site and the overall user experience by:

  1. Creating a stronger internal linking structure
  2. Reducing bounce rates through relevant content suggestions
  3. Increasing content discovery across your site

Easy Implementation

One of the main advantages of KoalaLinks is its simplicity. Setup takes just a few minutes, and once implemented, it requires no ongoing maintenance. The system automatically creates contextual links and related content suggestions based on your existing content.

KoalaLinks is included with all Koala AI subscriptions, making it an efficient way to improve engagement metrics that directly impact your site’s performance.

Conclusion

This A/B test confirms what we designed KoalaLinks to do: significantly improve user engagement and content discovery across your site. With minimal setup time and zero maintenance, it’s an effective tool for increasing pageviews, improving user experience, and strengthening your site’s SEO foundation.

If you’re already a Koala AI user, we encourage you to enable KoalaLinks on your site. If you haven’t tried Koala AI yet, these results demonstrate just one of the ways our tools can help grow your website’s traffic and revenue.


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